Starting Your Own Marketing Agency Using the Yepnopejs Loader by Tai Lopez
The dream of starting a business of your own is a common one. But the reality is much rarer. 90 percent of the people who dream of becoming self-employed entrepreneurs never follow through; another 9 percent try and give up when they hit their first challenges.
If search engine marketing is the industry that fascinates you, striking off on your own could be a lot easier than you think.
Tai Lopez, one of the Oracles, zeroes in on social media marketing as the ideal field for a solo startup. “It’s definitely where I’d go if I was starting out fresh without funding or experience. One good small business client can make you up to $10,000 a month if you manage their social media well.
Lopez is pretty hard to miss in the social media world. He’s helped launch dozens of new businesses on a variety of different social platforms and also helped to scale up existing businesses significantly. Lopez’s TEDx talk on marketing is in the top 20 for all-time popularity, and his YouTube videos show up regularly in college marketing courses.
What’s made Lopez so successful? It’s the willingness to experiment.
“I’ve never been afraid to try crazy stuff on social media,” Lopez says. “Over the years I’ve probably spent $20 million on social media. The money’s come right back – many times over – to my clients.”
Lopez is crystal clear about both the potential of social media and its potential drawbacks. It’s an intimidating field to a lot of small business owners. The pace of both technological progress and marketing trends is incredibly quick. Lopez’s favorite example here is Meerkat: The video streaming platform was the toast of the marketing world in 2015, and today it’s completely forgotten. “You can’t keep up with the cutting edge unless you keep yourself fully immersed,” Lopez says.
That immersion translates into a lot of value if you know how to use it. Lopez notes that even a passing familiarity with effective marketing on Facebook and Google can turn you into a highly desirable consultant for small businesses. “As long as you keep boosting their profits,” Lopez says, “they’ll be happy to keep paying you.
By Lopez’s reckoning, most small businesses would pay $1,500 a month for effective social media help – a level of service you can easily deliver on a part-time basis. Collecting just six clients at the level puts your monthly income at $9,000 and gives you a six-figure revenue when considered annually.
1) Be Your Own First Client
“You always start out by marketing yourself,” Lopez says. He got his own start with his simple “Here in My Garage” video, shot on an iPhone and uploaded to YouTube. It went viral, attracting millions of views and eloquently demonstrating Lopez’s social media skills to potential clients.
2) Go Where The Money Is
Delivering social media marketing services leans heavily toward the “front-loading” model of business, where you invest most of your effort in advance. (This is opposed to the “treadmill” model, where steady effort is required to maintain income.)
Lopez advises marketers to focus their attention on high-value clients who will have the resources to pay you fairly for your hard work. Examples include lawyers, doctors, dentists, and other lucrative service providers.
“The beauty of picking a lucrative niche is that you build transportable skills,” Lopez explains. “When you know how to help one dentist, you can easily replicate your success for other dentists. Never trade time for money; that’s a death trap. Specialize in areas where you know you can serve multiple clients and generate steady income.”
3) Offer Multiple Service Packages
Clients don’t just have different needs; they also come with different desires. “Some people,” Lopez notes, “Are always going to want the ‘luxury’ treatment. If you only offer one level of service, you miss out on clients who want more.”
Lopez advises offering a clear range of packages that offers something for both cost-conscious clients and those who crave the VIP treatment. Here’s a simple three-tier service that covers all your bases:
For $1,000 a month, you could build a conversion-minded website for your client that builds their lead list by collecting email addresses. Delivering a simple marketing funnel to cultivate those contacts gives you a nice ongoing service, too.
For $2,000 a month, you could take over your client’s social media accounts and build up their brand with compelling stories and customer engagement.
Wondering what else to offer clients for more expensive packages? Paid advertising is the easy answer.
“If you want to charge your client $10,000,” Lopez says, “deliver everything you do at the $2,000 level and then add on paid ads for Facebook and Google. You can make a huge difference with a $4,000 ad buy – and that leaves you an excellent 50 percent profit margin.”
What Is Parallel Profits and How Can It Help Your Business?
Parallel Profits is an newly developed search engine marketing course which is promising to teach his students how to start their own SEM business from scratch. Parallel Profits will launch in about 14 days and will only be available limited time. The two men behind this course are Aidan Booth and Steve Clayton who are running their own SEM agency for several years now making over 9mm per year in revenue. If you wan to get more information about Parallel Profits you can check out the official website.