Generating Unique Promo Codes: The Best Tools to Use

As an e-commerce merchant, promo codes are one surefire way to reward your customers. These incentives evolved from the age-old superstore coupons given to shoppers as rewards.

Their essence is still not lost on the e-commerce industry globally. Free coupon websites like Promo-codes.fi which thousands of customers visit while doing online shopping to get valid discount promo codes from many stores, pharmacies, and even telecommunication companies such as DNA and Telia prove it. Nowadays they are a great way to attract customers.

These codes used to be created manually – a very stressful process. In a bid to ease this process, advanced tools were made for e-commerce stores or business owners to create unique promo codes. Because of the numerous tools available and the endless benefits they all promise, we are curating a list of the best tools to create your promo codes and coupons.

The best tools are expected to give you some flexibility, affordability, and ease of use without compromising the quality and uniqueness of the codes. This list was borne out of various reviews from real users online and the experiences of using these tools.

Features of an Ideal Promo Code Generation Tool

These are some important features of an ideal promo code generation tool:

● It must be able to generate unique single-use codes per time. No repetition to prevent misuse of the codes and loss on your part.

● Codes should be personalized as much as possible to suit your brand/company.

● It must be able to automate code creation and management. The tool must offer features that do not require much human input.

● An ideal tool should provide features that allow you to track metrics on campaigns and code use.

● An ideal code generation tool should be customizable to suit your specific business need if the available packages do not meet your requirements.

Best Tools for Creating Unique Promo Codes and Coupons

The tools in the list are arranged in no particular order. As stated earlier, they were picked based on their usage and user experience reports.

Some of the best tools for creating unique promo codes are:

Voucherify

Voucherify is a promotion management platform from Poland. The product is an Application Program Interface (API) based on cloud infrastructure. Its vision is to help businesses successfully reward customer loyalty with ease and with the right tools.

Voucherify helps customers create personalized, single-use promo codes for their campaigns. The coupon codes are customizable and even useful in referral programs. Voucherify has been said to be simple to use, a major advantage of the tool. As an API, it can easily be integrated into e-commerce sites. There are also integrations for email, live chat, and SMS services.

RevLifter

RevLifter’s focus is personalization, which shows in its branding message. The London-based company has already handled promotions for top brands like Puma and EE.

The brand uses Artificial Intelligence (AI) powered techniques to target specific customers and offer them personalized rewards. RevLifter uses data generated from users to create highly unique, personalized, and valued codes for their use. If your focus aligns with their model, you can try any of their offerings. 

Magento

Magento is one of the most widely used eCommerce platforms globally. Their platform has been fortified with the ability to generate random, unique, single-use promo codes for customers.

The plus is that the coupon codes can be conditional, subject to the fulfillment of certain conditions set by you. This makes it easier to reward customers on first purchases, an ‘x’ number of purchases, and even referrals. Magento also has a tracking tool to measure the success of any promotion campaign.

Unicode

As the name implies, Unicode’s selling point is the effective creation of unique, trackable, single-use promo codes. The firm was established in 2015 and has since then provided promotion automation to companies like Boots and Avis.

Unicode has an advanced discounting tool that can be easily added to any e-commerce site. The brand’s analytics ‘suite’ is simple to navigate, helping users extract valuable data. It also allows for A/B testing of personalized codes. 

Talon.One

Talon.One, just like Voucherify, is based on API. The company claims to be the “most flexible coupon code generation tool.” Talon.One prides in its speed, offering to create personalized promotional campaigns in just a few minutes.

The API uses data, generating various unique profiles and feeding on that to create directed campaigns. Talon.One can also create codes for referral programs and is infused with fraud prevention features. The company offers various packages, and users are allowed to choose according to budget and specific needs.

The Bottom Line

Promo or coupon codes are still viable as a customer retention tool. While the list above is not exhaustive, the information above should help you choose a befitting promo code generation tool for your business. All the best!