Fredrick DooleyQuality web development is one of the steps to bring your business to the next level. Applying new technologies and approaches is an opportunity to increase page load speed, improve user experience, attract more attention to the page and increase indexing rank.
According to Live Internet Stats, nearly 1.84 billion websites are active today. Most users will never visit the lion’s share of them. But each site contributes to the development of new trends in web development in 2021. Notably, web development standards sometimes change faster than they can be implemented. And the developers themselves, at the same time, should be one step ahead. To this end, you need to be aware of web development trends. What awaits this area in the foreseeable future?
Artificial Intelligence
It is worth talking about artificial intelligence implementation because it will soon become an integral part of our lives in all spheres. PwC found that among the most effective AI solutions, executives single out virtual assistants (31%), analytics (29%), and chatbots (28%). Gartner predicts that by 2022, 70% of customer interactions will be using machine learning and chatbots.
Here’s a shortlist of AI capabilities for websites:
- studying and understanding client behavior;
- automatic assistance to the client;
- creation of individual recommendations;
- collection of the necessary data about the client.
AI chatbots are most in-demand in banking, retail, healthcare, and other industries where personalizing customer experience has come to the fore.
Most bots in use around the world lack payment functionality. So far, you can make a payment without the help of external systems only on Facebook Messenger (in beta in the US) and Telegram. It is expected to change shortly, making shopping with chatbots easier and more convenient.
Progressive Web Applications (PWA)
They started talking about Progressive Web Applications (PWA) a few years ago, and every year the technology attracts more and more investors and developers. Twitter, Uber, Instagram, Pinterest, Starbucks, and other brands use PWA-based apps as their main product or in addition to a mobile app.
PWAs are great because they allow you to:
- view websites in a mobile browser with the same speed and convenience as on a computer, incl. offline;
- create a unified experience of using the product on any device;
- shorten the development process compared to native apps.
Besides, PWAs, being web pages, are recognized by search engines.
A distinctive feature of PWA is the ability to send push notifications without downloading additional applications. Push notifications are one of the digital marketing trends.
AMP
Since 2015, the responsive design trend has been a critical trend. So Google has paid more attention to websites that display well on mobile devices. But now, we need to provide an even faster page load speed.
And for this, the Google team developed the concept of accelerated mobile pages. It can improve performance up to 10 times. Thus, the user does not have to wait for the download when he visits the site from the phone.
Development of TypeScript
Over the past two years, TypeScript has been a sudden breakthrough. It was ranked in the top 10 most popular programming languages according to the Octoverse report from Github, and is also gaining massive attention among front-end developers according to State of JavaScript.
It was created to fix some inaccuracies in JavaScript, and as statistics show, the goal has been achieved. You can often find conversations on the forums that TypeScript is increasingly becoming the basis for creating a front-end:
- it is easier to understand;
- installs faster;
- generates fewer errors;
- requires less boilerplate code.
This web development tool is ad-hoc. But the main thing is that now it is used more and more often. Accordingly, TypeScript is one of the front-end trends of 2021.
Development of Voice Control
The moment has come when the user is used to voice search and control in applications. Likewise, very often, we use this feature in the web browser. Today, the introduction of voice search is a universally recognized requirement of consumers.
Among the advantages of voice search are the following:
- reduces the search time for specific items;
- simplifies navigation;
- improves user experience.
Assistants such as Siri or Bixby played a significant role in the development of voice control. Apple and Samsung users, respectively, are increasingly using assistants to control their smartphones, especially when it comes to acting as headphones.
Users are getting used to voice control and now want to see it on all websites. Therefore, one of the upcoming trends in web development is the introduction of high-quality voice search.
To sum up
It is sometimes challenging to follow all trends as they change quickly enough. But, most of the current trends did not appear today. So why not try them on your site?
At GBKSOFT, we believe that despite changing approaches, technology stacks, and ideas, the main goal of web development is to provide a quality user experience. It is this trend that will remain unchanged forever.
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